Giorgio D’Amore

Giorgio D’Amore


He began his professional career as a journalist, working with publications such as the newspaper, Corriere della Sera, Antenna 3. Later, he was “converted” to communication, working with some of the first Italian advertising agencies, working with clients such as DHL, UPS, Bull, Microsoft, Alleanza Insurance, The Bank of Marche and British American Racing.
At the management level, he contributed to the start-up of two pioneering Italian websites: Jobcafe – currently – and World Online Italia, which was later acquired by Tiscali. He was also E-commerce Manager for Assotrade, one leading distributors of IT products in Italy (now part of the Esprinet Group).
George was president of the Young Entrepreneurs and vice president of Assolombarda (April 2007 – March 2010) and the adviser for the Assolombarda communication group (2003-2007). He was also member of the Italian Commercial and Marketing Managers (ADICO) and the Italian Association of Financial Analysts (AIAF) and was also a member of the Advisory Board of the Bachelors in Communication at the University of Pavia.


Smiling is a web agency specializing in creating web portals and SEO positioning. The internal expertise allows the management of complex, result-oriented projects.

With a team of over 20 internal and external professionals, Smiling can meet the needs of each and every individual company. The knowledge of complex areas such as finance, e-commerce, corporate export and educational, allows Smiling to create both complex platforms and less complex platforms which are still effective and high quality, responding to the many challenges that the web poses.

A very important component is the management of SEO (search engine optimization) or the indexing and ranking of content on the major search engines. SEO is one of the main tools for achieving clear and measurable objectives in relation to the increase of the company’s business.

Founder Giorgio D’Amore, one of the creators of the first websites dedicated to the world of work in Italy in 1997, can count on the help of web designers, systems analysts, programmers, web security experts, editors and SEO and social media experts.