Press Office goal is to publish the best number of positive articles for the customers. Indeed, building a good relationship with the media (press, tv, radio, internet) is vital to get a positive image.
“It’s a dirty job, but it’s better than working”. Leo Longanesi used to define journalists this way.
Continuously, radio, tv, press freelancers and bloggers nowadays constitute a particular category: their job is to find news and make them available to readers or spectators. Their profession is based on curiosity, grasping and observation. It is fundamental to rely on the Press Office professionals to impress journalists: too often we forget how relationships with journalists and bloggers must be sensitive and highly skilled resources.
Too often agencies and marketing divisions think the best way to get good publications on media is simply “buying” journalists. Sometimes it may happen, but best results belong to Press Office and Public Relations Professionals who are acquainted with Media processes and tendencies of every specific sector.
Leonardo Network is specialized in Press Office, Media Relations, Online PR Services (Internet PR, digital or Web PR) and offers a mix of tools to use in specific ways and moments:
- EDITING PRESS CAMPAIGN
- EDITING AND DISPATCHING PRESS RELEASES
- PLANNING INTERVIEWS
- CASE HISTORY SAVE 6 EXIT
- PRESS REVIEW
- MEDIA TRAINING